Successful Self-Publishing Fourth Edition by Joanna Penn — paperback cover
Successful Self-Publishing Fourth Edition paperback — back cover and book details

Successful Self-Publishing Fourth Edition Paperback

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Want to self-publish your book but don't know where to start? Worried it's too complex or you don't have the right skills?

This updated and expanded Fourth edition of Successful Self-Publishing provides everything you need to successfully self-publish your book in ebook, print, and audio formats, plus proven marketing strategies to reach more readers.

Written by award-winning, New York Times and USA Today bestselling author Joanna (J.F.) Penn, this practical guide shares the exact methods used to publish more than forty books and build a multi-six-figure author business.

In this comprehensive guide, you'll discover:

  • A quick-start roadmap for self-publishing your first book
  • Step-by-step instructions for publishing professional-quality ebooks, print books, and audiobooks
  • The sites and services to trust and how to avoid the scams
  • Marketing strategies that work for both fiction and non-fiction

New in the 4th Edition:

  • Updated publishing platforms and opportunities
  • Expanded section on direct sales, special editions and crowdfunding
  • Practical guidance on using AI tools effectively as an artisan author

Start your indie author journey today with confidence. Try Successful Self-Publishing!

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Read sample chapters from this book

The complete book has been published as free chapter excerpts on this site. Read all 20 chapters →

Sample chapters to start with:

See the full chapter list →

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Ebooks and audiobooks are delivered by email through Bookfunnel. Check your email and then download or read/listen on your favorite device.

Reviews

★★★★★

An excellent resource for authors of all kinds.

Mysterywriter007
5 star Amazon review
★★★★

Useful and balanced information. Worth reading for an experienced author as a refresh and check on changes as well as good read for any writer starting out on their indie author career.

Gill
4 star Amazon review
★★★★★

So I love reading through a Joanna Penn book! She is so informative and really walks through the steps on how to be a successful author! This is my second book from this author. Penn has experienced her success through trial and error and shares the principles and steps that made her become a six-figure salary author! I can learn a lot from someone whose been in the literary industry for more than a decade and has written 25+ books!! In this book "Successful Self-publishing" Penn even includes links and websites to more information not found on her pages.

Sunshine Rodgers
5 star Goodreads review
★★★★★

I am a regular listener of Joanna Penn’s podcast for writers and I like her style of storytelling, so I am going deeper into exploring her work.

Successful Self-Publishing is an essential resource for anyone considering to self-publish their book. The author provides topics from writing and editing to formatting, cover design, and marketing. The tips and strategies provided in the book are based on her own experience, so they can help you go through the process of self-publishing and achieve your goals.

Anastasija
5 star Goodreads review
  • 5 stars: 15 (88%)
  • 4 stars: 2 (12%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
L
Laura Knapke
Very informative 😃

I found the information very helpful. I enjoyed the read and recommended this book to anyone starting their self-publishing journey.

T
Teresa Sobral Farrajota
Vale a pena.

Dicas preciosas. Leitura acessível e interessante.

G
Gene Wolfenbarger
Simple and Good

Good and SImple and covers all the details for the questions that you desperately need to answer. So thankful I found it.

f
fieldofsteve
Good book to go back to

This is a good reference book on your journey to publishing your book. I find myself turning to it regularly as I embark on my self publishing career.

C
Charlie
Best book yet from Dion Shaw - filled with almost everthing to know

Whoa! I have the other in this series, but this one is much more advanced on first blush. Not only does this book have more home businesses, but the author goes into setting up a biz model, cybersecurity, SWOT analysis, and so much more. He went more in-depth with each biz, adding pros, cons, who it is appropropriate for and who not. This is a must have reference guide for anyone interested in starting a home biz. 400+ pages of useful information including a step by-step 30 day launch cycle. Kudos!

S
Susan
Soooooo good!! A must-read for all authors!

This is a wonderful and important 2025 book for any aspiring, new, or experienced authors who want a quick read with many many strategies for self-publishing and marketing!!! I have soooo many post-its and notes throughout to remind me to follow-up. It’s like a mini-course in a book!! Thank you Joanna Penn for your excellent ideas, books, YouTube videos, and podcast! So very useful! Highly recommend!!!

P
Phantomreel
A great book. Joanna Penn rules!!

If you're dipping your toe into the world of self/indie publishing, then this book is essential reading. In fact, you should check out everything by Joanna Penn, including her podcast. She is awesome. As an indie author myself, her tips, guides and lessons are so inspiring.

B
Bernard Ray
A very informative book for the would be writer

A very informative book for the would be writer.
It is well researched, concise, laid out, and in an easily read format.

M
Mike H.
Great resource for first time authors!

Great book. I particularly like the links at the end of each chapter. The recommendations clearly came from the author’s personal experiences.

D
Donna @ PLP
Super helpful guide to self-publishing

Joanna Penn continues her excellent series of writing craft book with keen insights on self-publishing. She shares tips and insights of the journey she has lived with us in discovering th world of publishig.

D
Dr.Amrita Basu
A must by for the Author Entrepreneur!

I am a big fan of Joanna Penn and her work makes self publishing seems a great option for the writer.While some of the tips may not work for Indian writers,overall its an excellent book to guide you.I have read the book ,listened to the podcast and constantly follow her podcast to stay upto date on publishing and writing news.Joanna Penn is exceptional .A must buy for all authors.You must know what's out there!

P
Pauline Wilson
A Fantastic resource

I already have an earlier edition of Successful Self-Publishing and I followed it to the letter when publishing my first novel. I now have three self-published novels and am still learning. I was pleased to be able to purchase the updated edition which has so much new information and lots of additional resources. I will be continually referring back to it as I continue my author journey

G
Gill
Useful

Useful and balanced information. Worth reading for an experienced author as a refresh and check on changes as well as good read for any writer starting out on their indie author career.

E
Ed Young
Fantastic

An excellent resource for authors of all kinds.

K
Kev Chilton
An expertly crafted book that does the job perfectly

This expertly crafted book imparts valuable and insightful advice throughout. Keep this excellent guide close at hand while navigating the complexities of self-publishing and you won't go far wrong.

J
Janisse Ray

I always love the info Joanna Penn is willing to share. I was a traditional author who luckily found a place to turn when the traditional route stopped working for me. Thank heavens I did. Joanna blazed a path I've been blessed to follow. The book is sturdy, comprehensive, and very helpful.

R
ROGER ALIX-GAUDREAU
Sold Gold for Indie Authors

This short book is solid gold for writers interested in independent publishing. Chock full of advice and great resources, the author does not preach "one true way" of being an indie author, but rather provides thoughts and recommendations useful to various paths. From pragmatics about the specific technical steps for creating and publishing an ebook, to advice about ways to market your work, to thoughtful discussion of how she incorporates AI tools into her workflow without surrendering her creativity, there's no fluff in here. Resources mentioned throughout the text are conveniently summarized at the end of each section and then again in an appendix, making this reference incredibly easy to use. I bought the physical copy so that I could keep it at arms length with my other writing references.

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