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The Creative Penn

The Relaxed Author Ebook

The Relaxed Author Ebook

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Do you want to be a more relaxed author?

Ebook edition, delivered by Bookfunnel, read on any device.

There are plenty of books and tips on writing faster, learning more marketing tactics and strategies, trying to maximize your ranking, hitting the top of the charts, juicing the algorithms, and hacking different ad platforms. While these are all important things — which the authors themselves regularly write and talk about — it's also important to recognize that your author journey is a marathon, and not a sprint.

Joanna Penn and Mark Leslie Lefebvre have been in the business long enough to see authors burning out and leaving the writing life because they turned what they love into a hamster wheel of ever more production and marketing tasks they hate. It doesn't have to be this way.

This book is a collection of tips on how to be a more relaxed author — and return to the love that brought you to writing in the first place. You will discover:

  • Why the 'relaxed' author?
  • You are not alone. Why authors are not relaxed.

Part 1: Relaxed Writing

  • Write what you love
  • Write at your own pace
  • Write in a series (if you want to)
  • Schedule time to fill the creative well and for rest and relaxation
  • Improve your writing process — but only if it fits with your lifestyle

Part 2: Relaxed Publishing

  • Make empowered publishing choices
  • Understand persistence, patience, and partnership
  • Value your work. You create intellectual property assets.
  • Publish at your own pace
  • Publish wide (or don't)
  • Sell direct to your audience
  • Don't let piracy and plagiarism derail you
  • Deal with cancel culture, bad reviews, and haters
  • Find a community who support your publishing choices

Part 3: Relaxed Marketing

  • Focus on the basics first
  • Simplify your author brand and website
  • Simplify and automate your email
  • Find one form of marketing you enjoy and can sustain for the long term
  • Put book 1 in a series free or permafree
  • Choose social media that suits you — or don't use it at all
  • Advertise in campaigns
  • Outsource when you can
  • Embrace who you are. Double down on being human.
  • Think global, digital, long-term marketing

Part 4: Relaxed Business

  • Do you really want to run an author business?
  • Create multiple streams of income
  • Eliminate tasks. Say 'no' more.
  • Organize and improve your processes
  • Use tools
  • Find voices you trust and tune out the rest
  • Learn about money
  • Look after your physical and mental health
  • Keep a long-term mindset

If you want to be a more relaxed author, buy today.

Ebook edition, delivered by Bookfunnel, read on any device.

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R
Ronel Janse van Vuuren
Do what you enjoy, how you enjoy doing it

This timely book helped me to realise that the write-publish-repeat-hamster-wheel-of-death indie authors are taught to run on isn’t the be-all and end-all of an indie author career.

It sounds silly, but until reading that it’s okay not to do stuff everyone says is the key to success (e.g. running ads), I was having a serious bout of FOMO – especially since I was already overwhelmed with all the things I had to do in a day even without adding all the extras I was told to do.

And reading that it’s okay to declutter your inbox and unsubscribe from newsletters that no longer bring you value felt awesome. I started doing that in 2021, wrote a blog post about it, and got some angry emails from people who’ve read it and found it unsporting of me to unsubscribe from newsletters – especially since I had my own.

I think the big take-away from this book is to do what you enjoy, how you enjoy doing it.

A must-read for all authors who feel anxiety at the thought of staying on the production hamster wheel.