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Your Author Business Plan Audiobook, Narrated by Joanna Penn

Your Author Business Plan Audiobook, Narrated by Joanna Penn

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You are an author. You turn ideas into reality in the shape of a book. 

Audiobook, narrated by Joanna Penn, delivered by Bookfunnel. Listen on any device.

You turn the thoughts in your head into valuable intellectual property assets. You understand how powerful the written word can be. Now it's time to use your words to create a business plan to take your writing career to the next level — whatever that means for your situation.

I'm Joanna Penn and I've been a full-time author-entrepreneur for over a decade. In this book, I’ll guide you through the process of creating a business plan that will help you achieve your creative and financial goals.

It’s relevant for fiction and non-fiction authors, as well as those who want to include other products, services, and income streams.

It’s also applicable whether you’re just starting out or if you already have a mature author business. A plan helps at any stage of the journey.

  • Part 1 covers your business summary and author brand, taking you through the process of deciding the overall direction for what you want to achieve and who you want to serve.

  • Part 2 goes into the production process around your writing, publishing and licensing, products and services.

  • Part 3 covers your marketing strategy and author eco-system.

  • Part 4 goes into the financial side of your business, from mindset to revenue and costs, as well as paying yourself now and into the future.

The final chapter will give you a framework for simplifying your plan and turning it into achievable steps across a chosen timeline.

In each section, I give examples from my own business plan and there are questions for you to answer, templates, and resources that might help along the way, as well as example business plans for different kinds of authors.

It's time to take your author career to the next level. Let's get started on your business plan.

Please note: This book doesn’t go into detail on how to do the specific topics, for example, how to self-publish a book, or how to do content marketing. I cover those topics in my other Books for Authors. 

Audiobook, narrated by Joanna Penn, delivered by Bookfunnel. Listen on any device.

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Customer Reviews

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Clear Framework with Useful Prompts to Inspire Action

This book walks you through a clear and easy to follow framework that is equally applicable to both newbie authors and those that are more established. The questions at the end of every section prompt you to analyse where you are and think proactively about the next steps - almost like working with a coach. Hearing about the experiences and challeges faced by the author is inspiring, and the case studies at the end of the book are super helpful to both fiction and non fiction authors.


In a world of information overload, this book is required reading for anyone who wants to go from being a writer to making money as a writer. It cuts through the clutter of the million pieces of advice you may have heard and charts a clear path to creating a sustainable author business, with plenty of options for customizing that path to arrive at the kind of author life you prefer, with helpful guides to determine how best to use your time, what tools are available to help you succeed, and when to get help from others. This book is foundational for any author career, even if you are considering the traditional route, since it will empower you to do what some of the most successful traditional authors are doing: going hybrid. An outstanding resource from one of the greatest thought leaders in indie authorship.