Audio For Authors Ebook by Joanna Penn — audiobook cover
Sample workbook page from Audio For Authors Ebook by Joanna Penn

Audio For Authors: Audiobooks, Podcasting, and Voice Technologies Ebook

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Do you want to create, publish and market your audiobooks?
Are you ready to use podcasting to grow your author brand and reach more readers with your books?

Ebook edition, delivered by Bookfunnel, read on any device.

Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing.

With such rapid growth in opportunity, how can you position your books in an increasingly voice-first world?

I've been podcasting for over a decade as well as narrating and producing my own audiobooks since 2014. I'm an avid consumer of audio content and I'm also experimenting with AI voice technologies. In this book, I'll share everything I know so you can position your books and your author brand for the next shift in reader behavior.

You will discover:

  • Introduction
  • Why audio and why now?
  • The audio first ecosystem
  • The audio mindset

Part 1: Audiobooks

  • Types of audiobooks
  • Writing, adapting and editing your work for audio
  • Intellectual property considerations for audiobooks
  • Your options for audiobook publishing and licensing
  • How to find and work with a professional narrator
  • Reasons to narrate your own audiobook
  • Audiobook narration tips
  • Recording studio options
  • Audiobook recording, editing, and production
  • How to self-publish an audiobook
  • How long does an audiobook take to produce?
  • How do audiobook readers discover audiobooks?
  • How to market audiobooks
  • The money side of audiobooks

Part 2: Podcasting

  • Why podcasting is important for authors
  • The difference between audiobooks and podcasting
  • Types of podcasts
  • How to research and pitch podcasters
  • How to be a great podcast guest
  • Should you start your own podcast?
  • Podcast prerequisites
  • Intellectual property considerations for podcasting
  • Podcasting equipment and software
  • Podcast structure
  • How to be a great podcast host
  • Podcast distribution
  • Show notes and transcripts
  • Collaboration and freelancers
  • Podcast workflow and tools
  • How to launch a podcast
  • How to market a podcast
  • Repurpose your content
  • The money side of podcasting

Part 3: Voice Technologies

  • Overview of voice technologies
  • Speech to text: dictation
  • Text to speech
  • Voice assistants, smart speakers and devices
  • Artificial Intelligence (AI) and the future of voice

If you want to position your books and your author brand for audio growth, then check out the book now!

Ebook edition, delivered by Bookfunnel, read on any device.

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Who is this book for?

This book is for authors who want to expand into audio — through audiobooks, podcasting, or voice-first technologies — and want a single grounded resource that covers all three.

What you'll learn

  • How to produce an audiobook: hire a narrator, narrate it yourself, or use AI narration responsibly
  • The economics of audiobooks: exclusive vs wide distribution vs direct sales
  • How to start a podcast as an author and use it to grow your readership
  • How voice search, smart speakers, and AI voice are changing how readers find books
  • How to think about audio as a long-term asset alongside ebooks and print

How is this different from generic podcasting or audiobook guides?

It is written by an author who runs one of the longest-running podcasts in the publishing space (The Creative Penn Podcast, since 2009) and has produced 30+ of her own audiobooks. It treats audio as part of a complete author business, not as a standalone hobby.

What format options are available?

Available as ebook (delivered via BookFunnel), paperback, and as part of multi-book bundles.

Print books shipped from my independent printer in the UK. Paperbacks and some hardbacks are also shipped from the US, Canada and Australia. Shipping times may vary.

Ebooks and audiobooks are delivered by email through Bookfunnel. Check your email and then download or read/listen on your favorite device.

Reviews

★★★★★

For the author attuned to the latest in book marketing how-to's and advice, Joanna Penn is NOT a hidden gem. She is brilliant and well on display! In Audio for Authors, she shares practical and thoughtful guidance based on her own experience and those of her professional colleagues. After reading this, I actually decided against pursuing audio until a later date, so it helped me think through the pro's and con's of audio versus ROI.

Chaunce Stanton
5 star Amazon review
★★★★★

First off, I love Joanna. In this book she goes into the business aspects, how to prepare yourself , how to market, all the different podcasts, distribution etc. It's not about the nitty gritty actual recording and editing details but about all the other things before it, around it and after it. She covers territory not covered by others which is just as important.

Lindy Cady
5 star Amazon review
★★★★★

Joanna Penn has helped me with many of her books about publishing my own books and audio. This one is just another of her fine products. I recommend it if you want to publish your own audio book.

Timothy L. Drobnick Sr.
5 star Amazon review
★★★★★

In 2020, one of the most exciting avenues for authors to explore is audio. Joanna Penn, with over a decade of experience in podcasting, is the perfect person to pen this nonfiction work, which covers the topics of audiobooks, podcasting, and voice technologies.

Nancy O'Toole
5 star Goodreads review
★★★★★

I’m a long time fan of The Creative Penn. I’ve listened to many of Joanna’s books for indie authors, but this one takes the cake. She talks about everything from dictating a first draft to optimizing for voice search to creating an audiobook and more, all things I’m trying to incorporate in my own author journey. I’m going to purchase the ebook edition as well now, just for my own note taking purposes!

Eli Hinze
5 star Goodreads review
  • 5 stars: 11 (79%)
  • 4 stars: 2 (14%)
  • 3 stars: 1 (7%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
R
Ronel Janse van Vuuren
An excellent resource for authorpreneurs

An in-depth look at audiobooks, podcasts, dictation and other audio things for authors. Loads of resources, tips and questions to think about.

I got a lot out of it for my journey in podcasting and audiobooks – especially marketing them and leveraging podcasts to sell books.

A great addition to every author’s library.

C
Christina Vourcos
Useful Guide for Audio

While I have a narrator for my first audiobook, I wanted to read to see any tips for marketing my audiobook. It has some, but this book is mostly for those interested in narrating their own books or creating a podcast. Although the idea of a podcast is familiar to me, I don’t plan on doing a podcast. I do use a bit of my own audio for social media publishing. I’ve done audio interviews. So it’s nice to see that I’m familiar.

I
I M Hopper
excellent

very nice, and one of the few books on audiobook production (even though even this one has a bigger part on podcasting than strictly on audiobooks). I particularly liked the final section on marketing your books and audiobooks: a number of locations in them that even i didn't know existed! Very helpful.

A
Amazon Customer
Good concept

Good concept. Don’t podcast and not into tech. So don’t think I was the right target audience. Probably a good read for the target audience.

J
JJJ35
Full of Practical Advice

This is a straightforward, practical guide that will be useful to anyone planning on creating an audiobook. Penn leads you through every step of the process; from choosing the recording technology through to marketing the finished product. If you've ever fancied doing a podcast it's particularly insightful as the author is a popular, well-established podcaster and has a wealth of experience to share.

L
Lindy Cady
Everything else in the room

First off, I love Joanna. In this book she goes into the business aspects, how to prepare yourself , how to market, all the different podcasts, distribution etc. It's not about the nitty gritty actual recording and editing details but about all the other things before it, around it and after it. She covers territory not covered by others which is just as important.

L
London Lass
A broad overview and lots of tips

This book covers all the issues you need to consider when recording an audiobook or podcast. It's a not a detailed primer, so you'd still need to research the topics, but you will know what to look for. There are lots of useful practical tips too - Joanna Penn walks the talk. I bought the large print paperback version, which is very easy to read and often on special offer with Amazon.

C
Chaunce Stanton
Excellent - for Authors by a Truster Author Expert

For the author attuned to the latest in book marketing how-to's and advice, Joanna Penn is NOT a hidden gem. She is brilliant and well on display! In Audio for Authors, she shares practical and thoughtful guidance based on her own experience and those of her professional colleagues. After reading this, I actually decided against pursuing audio until a later date, so it helped me think through the pro's and con's of audio versus ROI.

K
Kindle Customer
Great for podcasting, good for audio

It's a good book with valuable content but not as in-depth and as I was looking forward to on the audio side of things. However, It's GREAT and detailed for podcasting...

E
Elizabeth Law
Clear, helpful resource. Joanna is forward-looking, so you’ll find the latest ideas within.

I appreciated the mix of technical, practical, and inspirational. Joanna covers what editing programs, what mics, business ROI, and reasons why authors need to provide audio books. Voice is huge and only going to get a bigger and bigger piece of the market. This book gave me a crash course from A to Z.

K
Kay Near
Excellent resource for all things audio!

There is no one better positioned to provide authoritative advice on the use of audio for authors than Joanna Penn of The Creative Penn, who brings to bear her practical experience gleaned from the production of her podcast, the narration of her audiobook, her use of dictation, and her other forays into the world of audio. She also applies her futurist bent, keeping tabs on emerging audio trends, such as the increasing use of voice assistants, and what that can mean for content creators. An excellent resource that examines all aspects of audio opportunity.

A
Aime S.
An up-to-date, informative, and easy to read source for authors interested in audio.

As a fiction writer interested in narrating my own books and narrating for others, I was excited to hear that Joanna Penn was publishing a book on the topic. I am a regular listener to her podcast, The Creative Penn, and her comfort level with audio is what I wish to cultivate. I have heard her recount her journey through the audio landscape and how she has learned along the way, and it has given me the impetus to research it myself. Her newest book, Audio For Authors: Audiobooks, Podcasting, And Voice Technologies is a fabulous guide to this fast-evolving sector. Audio For Authors: Audiobooks, Podcasting, And Voice Technologies is organized in three logical sections, so if you are more curious about one aspect over another, you can easily find what you are looking for. Joanna also augments her principles with her real-world experiences and lessons learned. I find these examples helpful for boosting confidence in those of us just starting out with audio. Each section is well-organized and thorough in its explanation of the topic, including recommendations and tips to keep in mind. One of Joanna's favorite subjects to keep tabs on is the future of audio. AI technology is poised to make a big entrance into the sector and the advice in this section is something authors should reflect on. I have considered ways that I can incorporate audio into my own writing business to be part of the audio wave that is imminent. I highly recommend Audio For Authors: Audiobooks, Podcasting, And Voice Technologies for anyone interested in adding audio skills to their author platform. In a highly readable, conversational style, Joanna Penn provides more of her informed insight into the world of audio, designed especially for authors. She provides the basics and answers questions you may not even have yet. Well worth the time invested before you pick up a microphone!

R
Rachel R
Lots of great information

As always Joanna Penn delivers lots of useful information. I'm just getting into audio and will be referencing this book. A great starting place.

S
Sacha Black
A must read for creatives interested in audio

This is another exceptional book from Joanna Penn. Audio for Authors isn't just for authors, it's for any creative with a desire to work with audio. It's jam-packed full of tips and tricks for you to launch your podcast or audiobook and then market it long into the future. I personally wrote two pages of actions while reading! I've left this book feeling like I have a plan to iterate and optimize both my podcast, my platform and my marketing going forward. The book provides insightful advice and guidance for anyone at any level coming in to work with audio. It also gives a glimpse at what is going to be a technologically exciting future. Whether you're a beginner with audio or a seasoned pro, there's stacks of takeaways to help you grow and mature your body of audio work.


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