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The Creative Penn

How To Market a Book Ebook

How To Market a Book Ebook

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Do you want to sell more books and reach more readers?

Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?

Ebook edition, delivered by Bookfunnel, readable on any device

If you don’t know much about marketing, don’t worry. We all start with nothing.

I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.

Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over almost a million copies in 160+ countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing.

Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers.

How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.

There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.

It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet.

In this updated Third Edition, you’ll discover:

Part 1: Marketing Principles

Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement

Part 2: Your Book Fundamentals

Prerequisites for success, how to optimise your book for online sales, categories and keywords, exclusivity, pricing and use of free, box-sets and bundling, and writing series

Part 3: No Platform Needed. Short-term Marketing

How to get customer reviews and find book bloggers, paid advertising with email blasts, paid advertising with Facebook, Amazon Ads and ad stacking, algorithm hacking, big data, and production speed

Part 4: Your Author Platform. Long-term Marketing

Building an author brand, author website, list-building and email marketing, content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV, radio and traditional media

Part 5: Launching Your Book

Why launching is different for indie authors, soft launch, launch spikes, post launch, how to relaunch backlist books. Includes an example book marketing strategy and launch plan checklist.

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R
Ronel Janse van Vuuren
Full of practical advice for new and established authors

This excellent guide takes you from having absolutely no sales to arming you with everything you need to market your brand and sell books effectively.

I learned a ton about using paid advertising, Facebook Pages (so you can use Facebook ads), having an email list, doing relaunches for older books (like changing the cover) and other things that made the idea of marketing a book so much easier.

Though I’m not going to try everything – who has the time? – there are specific things I’m going to use in the next couple of months. I finally have a strategy (besides the one I was already working on – platform building – that was working) that will boost sales.

I recommend this to all authors wanting a long-term publishing career.