The Relaxed Author Ebook by Joanna Penn — ebook cover
Sample workbook page from The Relaxed Author Ebook by Joanna Penn

The Relaxed Author Ebook

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Do you want to be a more relaxed author?

Ebook edition, delivered by Bookfunnel, read on any device.

There are plenty of books and tips on writing faster, learning more marketing tactics and strategies, trying to maximize your ranking, hitting the top of the charts, juicing the algorithms, and hacking different ad platforms. While these are all important things — which the authors themselves regularly write and talk about — it's also important to recognize that your author journey is a marathon, and not a sprint.

Joanna Penn and Mark Leslie Lefebvre have been in the business long enough to see authors burning out and leaving the writing life because they turned what they love into a hamster wheel of ever more production and marketing tasks they hate. It doesn't have to be this way.

This book is a collection of tips on how to be a more relaxed author — and return to the love that brought you to writing in the first place. You will discover:

  • Why the 'relaxed' author?
  • You are not alone. Why authors are not relaxed.

Part 1: Relaxed Writing

  • Write what you love
  • Write at your own pace
  • Write in a series (if you want to)
  • Schedule time to fill the creative well and for rest and relaxation
  • Improve your writing process — but only if it fits with your lifestyle

Part 2: Relaxed Publishing

  • Make empowered publishing choices
  • Understand persistence, patience, and partnership
  • Value your work. You create intellectual property assets.
  • Publish at your own pace
  • Publish wide (or don't)
  • Sell direct to your audience
  • Don't let piracy and plagiarism derail you
  • Deal with cancel culture, bad reviews, and haters
  • Find a community who support your publishing choices

Part 3: Relaxed Marketing

  • Focus on the basics first
  • Simplify your author brand and website
  • Simplify and automate your email
  • Find one form of marketing you enjoy and can sustain for the long term
  • Put book 1 in a series free or permafree
  • Choose social media that suits you — or don't use it at all
  • Advertise in campaigns
  • Outsource when you can
  • Embrace who you are. Double down on being human.
  • Think global, digital, long-term marketing

Part 4: Relaxed Business

  • Do you really want to run an author business?
  • Create multiple streams of income
  • Eliminate tasks. Say 'no' more.
  • Organize and improve your processes
  • Use tools
  • Find voices you trust and tune out the rest
  • Learn about money
  • Look after your physical and mental health
  • Keep a long-term mindset

If you want to be a more relaxed author, buy today.

Ebook edition, delivered by Bookfunnel, read on any device.

Buy on other stores.

Read a Sample

Print books shipped from my independent printer in the UK. Paperbacks and some hardbacks are also shipped from the US, Canada and Australia. Shipping times may vary.

Ebooks and audiobooks are delivered by email through Bookfunnel. Check your email and then download or read/listen on your favorite device.

Reviews

★★★★★

In a world where indie authors are constantly on the hunt for a silver bullet, this book is a balm to disillusioned souls and fuel for a better tomorrow.

Hannah
5 star Amazon review
★★★★★

It’s just really good to be reminded of it. There is a lot of burn out in the indie author world, and it’s a good idea to keep it in mind in this crazy world and business

Rick Waugh
5 star Amazon review
★★★★★

I am definitely not a relaxed author, even though I am not a Type A person at all. I love Joanna Penn's great podcast for authors & have followed it for years. She is the real deal. All her own marketing & her nonfiction books for authors are for people who want to write & market in an ethical, value-driven way. This is another great book. I also really liked that it has 2 perspectives on the same thing -- hers and Mark's. What a great idea to co-author a book like this. There are truly helpful, insightful tips here that also show you differences in their individual perspectives & how we need to play to our own strengths. Highly recommend!

Ritu K.
5 star Amazon review
★★★★★

Excellent book! Clear and informative, with
two complimentary yet different perspectives from the two authors. This book gave me the freedom to be comfortable with my own personal way of writing, marketing, and being a writer. If you're wanting to make a career (or even a
low-paying hobby) of writing, I highly recommend this book!

Grace
5 star Goodreads review
★★★★★

I could feel myself relax … As a new picture book author I have been trying to do it all. Joanna and Mark show you that you do not need to do it all. Their advice is honest and well supported. I recommend this book for all authors who feel like they are doing too much!

Karen Patricia
5 star Goodreads review
  • 5 stars: 13 (87%)
  • 4 stars: 1 (7%)
  • 3 stars: 1 (7%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
T
The Mistress
I'm Feeling Much More Relaxed

I really enjoyed this book. It made me think about my own journey as an author, and how I had in the past allowed things to get me stressed when I didn't need to. This book was a great experience and I look forward to implementing some of the things I've read. Great read for any writer who needs a new way of looking at their author journey.

B
Brian Braudis
The Healthy Writer

Good detail on research and the all-important experience....... Science is great but it seems science is all we believe now. Miracles still happen. The body is miraculous and with a a little effort we can tap into that. Thanks for your effort!

T
T. L. Cooper
Finding What Works for You

The Relaxed Author: Take the Pressure off Your Art and Enjoy the Creative Journey by Joanna Penn & Mark Leslie Lefebvre wasn't exactly what I'd expected though I'm not sure what I expected. Penn and Lefebvre made some interesting points and provided some resources I want to explore further. Their insights based on their own experiences felt genuine and thought-provoking at times, but other times felt forced and stilted. Some of the advise felt useful in its simplicity while other advise felt needlessly complex. There were times that The Relaxed Author felt more like an advertisement for the authors' other works than an attempt to help other authors be more relaxed. I really wanted to like this book more than I did. I'm sure some authors will find The Relaxed Author beneficial, but for me there was little new in it to inspire or relax me.

R
Ronel Janse van Vuuren
Do what you enjoy, how you enjoy doing it

This timely book helped me to realise that the write-publish-repeat-hamster-wheel-of-death indie authors are taught to run on isn’t the be-all and end-all of an indie author career.

It sounds silly, but until reading that it’s okay not to do stuff everyone says is the key to success (e.g. running ads), I was having a serious bout of FOMO – especially since I was already overwhelmed with all the things I had to do in a day even without adding all the extras I was told to do.

And reading that it’s okay to declutter your inbox and unsubscribe from newsletters that no longer bring you value felt awesome. I started doing that in 2021, wrote a blog post about it, and got some angry emails from people who’ve read it and found it unsporting of me to unsubscribe from newsletters – especially since I had my own.

I think the big take-away from this book is to do what you enjoy, how you enjoy doing it.

A must-read for all authors who feel anxiety at the thought of staying on the production hamster wheel.

R
Ritu K.
Great book! Enjoyed the two perspectives.

I am definitely not a relaxed author, even though I am not a Type A person at all. I love Joanna Penn's great podcast for authors & have followed it for years. She is the real deal. All her own marketing & her nonfiction books for authors are for people who want to write & market in an ethical, value-driven way. This is another great book. I also really liked that it has 2 perspectives on the same thing -- hers and Mark's. What a great idea to co-author a book like this. There are truly helpful, insightful tips here that also show you differences in their individual perspectives & how we need to play to our own strengths. Highly recommend!

N
Nancy Kuykendall
Find what works for you and do that.

Just reading this book helped me relax. I read a lot of books to help me as an author, and I will try many ideas and resources to help me in my craft and in book promotion. Before I started reading this book, I was already simplifying and streamlining what I do. I agree with the author that we all have to find what works best for us. When we find what works best within our personalities and resources we can relax and go forward with more enjoyment. Though the author still gives plenty of ideas and shares what she does, the overall message of this book is be who you are, find and do what works for you, leave the rest, then relax and enjoy your work.

B
BraveHeart
An uplifting book to make you a relaxed author in your writing journey

I received an Advanced Review Copy of this Book. However, this review is my honest opinion. There was a time when authors were suggested not to write fast, publish traditionally, and leave the formatting, cover-designing, printing, marketing, and the business side of things to their agents and publishers. Then came Indie Publishing, around 2010, and authors were exhorted to write and publish like a machine. And to market the hell out of it. Eleven years later, the toll this advice has taken is self-evident. Writers are stressed out and often disillusioned with the writing industry. Some have burnt out and quit. And nothing can be more heart-breaking than this. That’s where this book fits in. Of course, there is no one thing that stresses out all writers. But Joanna Penn deals with almost all issues that commonly affect writers. Her topics span from writing to publishing to marketing to running a full time author business – everything that can and does stress out writers. The book is primarily written from two different POVs—Joanna’s and Mark Lefebvre’s. Both share their experiences as to how they’ve dealt with stress and, in the process, how they became more relaxed in their respective author journeys. The message is reinforced through quotations from other authors at the end of every chapter. I’ve been following Joanna since 2013, and I like the tone of all her non-fiction books and her blog. They’re all uplifting. And this book is no different. There are so many books on Indie Publishing that despite being well-intentioned end up demoralising authors. Advice such as ‘Show don’t tell’, or that only one percent of books succeed in the Kindle Store, or that writers should not quit their day job and never assume they can make a full time living writing, etc. can be harmful to writers. This book does no such thing. In fact Joanna’s and Mark’s advice will make you more relaxed. Sometimes all your questions may not be answered, but reading their experiences, you may find the right answers popping up in your mind automatically. Answers that are right for you even if the opposite is being said in the book! Having spent 8 years in this industry, I’ve learnt the hard way to become a relaxed author and come up with a routine and a system that makes me a contented author. But I would highly recommend this book to any author, beginner or experienced, to give it a go!

C
ChinaChic25
Double Header, not for everyone

Love this author and have found her very useful during the past few years. I was pleased to see that she'd taken the time to explore how to write and publish a book on how to maintain (or even begin) your writing career or writing activities without succumbing to the stress of a constantly changing industry. Nowadays online publishing seems to be a game of catch-up; with constant new processes, algorithyms, techniques and technologies to learn and keep on top of. But in the midst of that, where is the head-space to actually write? Joanna slides all of that to one side of the table and shows that we can kick back a little and still progress, if we want to. So, yes, it was as useful as all her previous work, but I'm not a fab of the two-hander style. It's probably a personal preference but I'd rather read a complete work from one author or the other. Looking forward to your next work, Joanna.

C
Claire Doyle
Some Welcome Relief

There's a lot of pressure on when you're an indie author. There are so many decisions to make, it is easy to suffer from what I call 'the overwhelm'. I already knew a fair amount of what is in this book but I welcomed it all in one place and the sheer permission it gives to chill out a bit! I was also very impressed at the quality of the book even though I've published on Amazon myself. It never fails to amaze me how high the quality of indie books can be. Mine was delivered before time in person to my Hungary address and printed in Poland! I'm going to take time to read through the book again and arrive at some much needed decisions for the coming year. I would recommend this book to would-be and new authors since it lays out the terrain ahead and it is also a handbook for sanity for those of us who have begun the journey. Thank you to Joanna Penn, ever the advocate for indie authors.

S
Shishya
Great book

Loved it— gave me faith I can be a writer without killing myself 😀 Love the advice from I relax and focus on the long term

D
Debbie
Empowering and uplifting book

I snapped this book at a moment of near burn-out as an indie author and am very glad I did, as its gentle common-sense advice from two highly regarded leaders in their field deflected stress, guilt and FOMO, leaving me with the joy of writing and publishing my work. As early adopters of 21st-century-style self-publishing, both write from the perspective of more than ten years' experience in the field (Mark also shares useful insights from the world of traditional publishing and service provision), sharing their ups and downs and what they have learned at first hand and how they have adapted their working practices and personal lives along the way. Going back to my writing desk feeling reinvigorated and purposeful today, rather than worrying about all those things I might have done but didn't want to. Thank you.

C
C-A
Slow down and read what these authors have to say

After hearing about this book on the CreativePenn podcast, I immediately ordered the paperback copy. When I pulled open the covers to see what these industry experts would share, I was disappointed. Fortune cookie logic from Joanna and Mark? I nearly put the book down. But I've listened them for years, and this is the one book that gets away from fads, trends, marketing advice, and business acumen. This is the sole work on writers seeking a true career in the business, and, with this mindset, it delivers beyond belief. This is a casual work where the reader imagines sitting down in a quiet location with a favorite beverage to listen to friends. These mentors share their scars, revel in their victories, and don't hold back in their failures. It's a refreshing look at an industry with countless opinions and infinite definitions of success. This book helps in every way. If you are getting ready to start your first novel or are a dedicated veteran working for years, this book is for you. There's more to the creative art than the next dollar. Writing is more than chasing the next social trend. It's in here, and these two giants are sharing their perspective. Easy five star read for every writer!

H
Hannah
The best book on finding joy and fulfillment on the author journey

In a world where indie authors are constantly on the hunt for a silver bullet, this book is a balm to disillusioned souls and fuel for a better tomorrow.

k
kateran
Important Framing for Author Life

I love this book. It's so great that it's co-written -- to have two perspectives, even when they're often like-minded, is an important reminder that "relaxed" looks different for everyone. Yeah, it's good common sense, and if you've followed Joanna Penn and/or Mark Lefebvre for long, nothing they say will be all that surprising. But it's the FRAMING of it that matters. That building a business for YOUR situation actually makes a positive impact on your mental health and ability to keep doing what you love. I've definitely grabbed some great new ideas, too, especially from the marketing section. I'm especially loving the audiobook!

R
Rick Waugh
A lot of common sense

It’s just really good to be reminded of it. There is a lot of burn out in the indie author world, and it’s a good idea to keep it in mind in this crazy world and business

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