Take your author career from dream to reality with a strategic business plan designed specifically for writers.
Your Author Business Plan is award-winning, New York Times bestselling author Joanna Penn's comprehensive guide to building a successful, sustainable author business. Whether you're just starting out or growing an established writing career, this book provides the framework to turn your creative passion into a thriving business.
What You'll Learn:
Transform your writing career with structured planning across four essential areas: business summary and author brand, production and publishing strategy, marketing ecosystem, and financial planning. Learn from Joanna's real-world experience building a multi-six-figure author business with books sold in 159 countries.
Inside This Book:
- Business Structure & Brand: Define your author brand, business goals, and company structure
- Production Strategy: Develop your writing process, publishing plan, licensing strategy, and pricing model
- Marketing Ecosystem: Build your author platform including website, email list, content marketing, paid advertising, and social media
- Financial Planning: Master money mindset, revenue models, investment strategy, and long-term financial goals
- Practical Templates: Access downloadable business plan templates, workbooks, and resource lists
- Real Examples: Review actual business plan examples from Joanna's multi-stream income author business
Perfect For:
Fiction and non-fiction authors at any stage who want to approach their writing career strategically. This book helps you create a practical, actionable plan that aligns your creative goals with business reality.
About the Author:
Joanna Penn is an award-winning New York Times and USA Today bestselling author, award-winning podcaster, and international professional speaker. As J.F. Penn, she writes thrillers and dark fantasy. Through The Creative Penn, she helps authors build sustainable creative businesses with multiple income streams.
Includes access to: Downloadable business plan template, companion workbook (available separately), question lists, asset master list, and comprehensive resource bibliography.