The audiobook market is growing fast, and podcasting has crossed into the mainstream with over half of Americans listening regularly. As an author, you can't afford to ignore the audio revolution.
Audio for Authors is your comprehensive guide to mastering audiobooks, podcasting, and voice technologies. Whether you're creating your first audiobook, launching a podcast to connect with readers, or exploring voice-first platforms, this book gives you the practical knowledge and confidence to succeed.
What You'll Learn
Part 1: Audiobooks - Discover everything you need to write and adapt your work for audio. Learn how to find and work with professional narrators or narrate your own audiobook. Understand your publishing options, from licensing rights to independent publishing. Master audiobook marketing strategies to reach audio-first consumers and increase your revenue.
Part 2: Podcasting - Understand why podcasting is essential for authors in today's market. Learn how to research and pitch podcasters to appear as a compelling guest. Get step-by-step guidance on starting your own podcast, including equipment, structure, distribution, and marketing. Build authentic relationships with readers through the power of voice.
Part 3: Voice Technologies - Explore dictation and voice-led writing to boost your productivity. Optimize your author platform for voice search and smart speakers. Understand how artificial intelligence is shaping the future of audio creation and what it means for your author business.
Why This Book?
Written by Joanna Penn, award-nominated New York Times bestselling author and host of The Creative Penn Podcast (downloaded over 4 million times across 222 countries). Joanna has been creating audio content since 2009 and brings real-world experience from licensing audiobooks, self-narrating non-fiction, working with professional narrators, and hosting hundreds of podcast interviews.
This isn't theoretical advice—it's practical, actionable guidance from an author who has built a successful multi-six-figure author business using audio as a core strategy.
Perfect For
- Fiction and non-fiction authors ready to expand into audiobooks
- Writers wanting to build their platform through podcasting
- Self-published authors seeking new revenue streams
- Traditional authors exploring audio rights options
- Authors looking to stand out in an increasingly crowded marketplace
Key Benefits
- Master Audiobook Creation: Learn professional narration, recording, production, and distribution strategies that work
- Launch or Leverage Podcasting: Build authentic reader relationships through interviews and your own show
- Reach Audio-First Consumers: Tap into the fastest-growing segment of the publishing market with proven strategies
- Increase Author Revenue: Add new income streams through audiobooks, podcast sponsorships, and voice platforms
- Future-Proof Your Business: Stay ahead with voice search optimization and AI-enhanced audio technologies
What Readers Are Saying
"An essential resource for any author serious about reaching audio-first consumers and building a sustainable author business in the modern publishing landscape."
Take Your Author Business to the Next Level
The audio-first ecosystem is here. Readers are listening to podcasts during their commute, audiobooks while exercising, and asking voice assistants for book recommendations. Make sure they can find YOUR books.